Published by: Vietnam Community Project Board – ADCREW LLC
Date: September 26, 2024
🌍 Introduction: A Nation’s Strategic Move Toward Sustainable Healthcare
Vietnam is taking bold steps to improve its national health system through strategic marketing and CSR (corporate social responsibility) initiatives. The Vietnam Community Project Board – ADCREW LLC officially launched long-term campaigns rooted in national development programs, first presented at the Government Guest House on September 26, 2024.
These initiatives align with Vietnam’s Vision 2045, ensuring impactful outcomes for mothers, women, the elderly, and the broader public — while inviting brands and partners to participate meaningfully.
🤝 Strategic Health Campaigns: 2025–2030 Roadmap
👩🍼 1. Maternal & Infant Health: Empowering the First 1000 Days
Vietnam recognizes the importance of early childhood development and maternal care. Strategic campaigns under this segment include:
⭐ Campaign: “Hello Baby, Mom is Ready!”
- Partner Brands: Fitobimbi Omega Junior, Smartbibi D3K2 Emuldrop
- Client: Delap
⭐ Breastfeeding Advocacy
- Partners: Abbott, Megawecare, and others
🌿 Education Programs for GenYZ Mothers
- Perfect Motherhood is Not Required
- Baby’s Gut Health & Immunity
- Mindful Parenting with Minimal Chemicals
⭐ Green Antibiotics Movement
- Goal: Mobilize 5 million Vietnamese mothers
- Brand Partner: Prospan – Sohaco
- Message: Responsible antibiotic use for future generations
👩 2. Women’s Health: 20 Million Strong by 2030
Vietnam’s health campaign for women champions daily wellness, prevention, and beauty from within. Signature initiatives include:
⭐ Campaign: “As a Woman, I Choose to Be Healthier & More Beautiful Every Day”
- Featured Brands: Enat400, NatC, NNO (Megawecare)
⭐ Iron Woman Campaign – Ferrovit (Megawecare)
⭐ Osteoporosis Awareness – Anlene, Calcium Corbiere (Sanofi)
⭐ Women’s Hygiene – Dạ Hương (Hoa Linh)
⭐ Depression Awareness – Svcare, Doppelherz
⭐ Empowerment Programs – Bayer’s Supradyn & Canesten
These campaigns also support:
- Family Planning
- Smart Contraception Awareness
- Women’s Health & Beauty Festival 2025–2030
👵 3. Elderly Care & Public Health: Aging with Dignity
Improving quality of life for seniors and the public is a key component of the vision:
⭐ Respiratory Health & Flu Protection
- Clients: Panadol (GSK), Sharp (clean air initiative), AstraZeneca
⭐ National Campaigns Include:
- Dengue Fever Prevention – Fumakilla
- Diabetes Management & Stroke Burden Relief
- Antibiotic Resistance Prevention for All Ages
- Happy Elderly Living Campaign – DHG Pharma
- Pharmaceutical Support – ADAMED, Davipharm
🎓 4. Youth Talent Development: Inspiring the Next Generation
Unitour is ADCREW’s flagship university roadshow and mentorship program designed to:
- Promote ethical healthcare marketing
- Develop future CSR & marketing leaders
- Align student talent with national health goals
📈 Why These Campaigns Matter
- ✅ Align with Vietnam’s Vision 2045
- ✅ Based on national strategic programs
- ✅ Promote behavior change, sustainability & health equity
- ✅ Build brand trust through purpose-driven collaboration
🚀 Join the Mission: Partner with Vietnam's Leading Health Campaigns
Brands, NGOs, and health organizations are invited to partner with ADCREW and the Vietnam Community Project Board. Collaborations are open for:
- Educational outreach
- Product campaigns
- CSR co-branded programs
- Research and public health advocacy
📨 Contact us: info@adcrew.us
🌐 Follow updates on: www.adcrew.us
✅ Final Thoughts
Vietnam’s healthcare marketing strategy for 2025–2030 offers a once-in-a-generation opportunity to influence real change — not just in policy but in people’s daily lives. From the first 1000 days of life to elderly well-being, this movement brings together brands, science, and community action under a unified national vision.
