CHỈ MỘT GIỌT NHỎ
LOẠI BỎ CẢ ĐÀN
BAYER
WHY: To bring two new Bayer brands to the Vietnam market: Maxforce Quantum and Maxforce Forte.
HOW: We create an IMC plan with a distribution solution, bases on the E-Commerce (TIKI) platform.
NHẬN BIẾT
PHÒNG NGỪA VÀ
ĐIỀU TRỊ BỆNH PHỤ KHOA
BAYER
WHY: Productive disease (especially thrush) was sensitive, most women avoid it when it is mentioned. We encourage women don’t be shy, confident to tell their productive problem to don’t make it worse.
HOW: Our objective was to educate the community that thrush disease was not embarrassed, also not serious if you do more care. AdCrew made an IMC plan to cover our message to Vietnamese women. We gained estimate 100,000 responses for this campaign.
KHỎE HÔ HẤP
BẮT MUỖI NHANH
SHARP
WHY: Air pollution which serious issue, can cause several respiratory diseases. AdCrew brought the message that is taking care of your family.
HOW: Through sort of media channels. We delivered the function & benefit of the product, as well as, create activities that help customer experience.
LÀ PHỤ NỮ
TÔI CHỌN ĐẸP HƠN MỖI NGÀY
MEGA WECARE
WHY: Using cosmetics to take care of women’s appearance. There are believe that skin needs external beauty care products, however, internal is important also.
HOW: Using the multiple functions of vitamin E for women. A 3 year IMC project run around Viet Nam to increase women's health care both beauty and psychically.
NUÔI CON KHÔNG KHÁNG SINH
SOHACO
WHY: According to the statistics of the World Health Organization, Vietnam is the country with the highest antibiotic resistance in the world.
HOW: To raise awareness and educate consumers do not use antibiotics without instruction from doctors. Using antibiotics with knowledge, right, and responsibility.
NÂNG CAO TẦM VÓC TRẺ EM VIỆT
SANOFI
WHY: Vietnamese adolescent height considers lower than other countries in the region.
HOW: Improving Vietnamese height and stature by running an educational campaign with recommendations in the fight against stunting.