VIETNAM HEALTHCARE
ADAMED
WHY: To cooperate with the Ministry of Health, a campaign was launched to increase awareness of non-communicable diseases among patients.
HOW: Approval for many activities has been granted, starting with a press conference.
ONLY A SMALL DROP CAN REMOVE THE WHOLE COLONY
BAYER
WHY: To introduce two new Bayer brands to the Vietnamese market: Maxforce Quantum and Maxforce Forte.
HOW: We created an IMC plan with a distribution solution based on the E-Commerce (TIKI) platform.
RECOGNIZE, PREVENT, AND TREAT GYNECOLOGICAL DISEASES
BAYER
WHY: Gynecological diseases (especially thrush) can be sensitive, and most women avoid discussing it. We encourage women not to be shy, but confidently address their health problems to avoid worsening them.
HOW: Our objective was to educate the community that thrush is not embarrassing, and it's not serious if you take proper care. AdCrew made an IMC plan to share this message with Vietnamese women. We received an estimated 100,000 responses for this campaign.
RESPIRATORY HEALTH: QUICK MOSQUITO CONTROL
SHARP
WHY: Air pollution is a serious issue that can cause several respiratory diseases. AdCrew communicated the message about taking care of your family.
HOW: Through various media channels, we delivered the function and benefits of the product, as well as created activities to enhance customer experience.
AS A WOMAN, I CHOOSE TO BE BEAUTIFUL EVERY DAY
MEGA WECARE
WHY: Using cosmetics to take care of women's appearance. There is a belief that skin needs external beauty care products, however, internal care is also important.
HOW: Using the multiple functions of vitamin E for women. A 3-year IMC project running around Vietnam to improve women's health care both for beauty and physically.
RAISING CHILDREN WITHOUT ANTIBIOTICS
SOHACO
WHY: According to the World Health Organization statistics, Vietnam is the country with the highest antibiotic resistance in the world.
HOW: To raise awareness and educate consumers not to use antibiotics without instruction from doctors. Using antibiotics with knowledge, correctly, and responsibly.
IMPROVING VIETNAMESE CHILDREN'S HEIGHT
SANOFI
WHY: Vietnamese adolescent height is lower compared to other countries in the region.
HOW: Improving Vietnamese height and stature by running an educational campaign with recommendations to fight against stunting.