WHY: Productive disease (especially thrush) was sensitive, most women avoid it when it is mentioned. We encourage women don’t be shy, confident to tell their productive problem to don’t make it worse.
HOW: Our objective was to educate the community that thrush disease was not embarrassed, also not serious if you do more care. AdCrew made an IMC plan to cover our message to Vietnamese women. We gained estimate 100,000 responses for this campaign.