The Pioneer and Shaper of Responsible Marketing in the Pharmaceutical and Healthcare Sector
In an era where marketing goes beyond product promotion and must also embrace social responsibility, Ms. Nguyễn Tường Vi, Head of the Vietnam Community Project Board and Strategic Advisor at ADCREW, has emerged as a trailblazer in shaping the trend of responsible marketing in Vietnam’s healthcare sector.
Ms. Nguyễn Tường Vi has pioneered transforming dry and technical pharmaceutical and health communication programs into engaging community campaigns with a unified goal: to educate, raise awareness, empower, protect vulnerable groups, and promote health-positive behaviors within the community.
With steadfast dedication over 19 years, she has led numerous breakthrough campaigns that have significantly transformed public awareness and behavior in a positive, sustainable direction.
Some notable campaigns include:
“Raising Children Without Antibiotics” – Accompanying 5 million mothers on a journey to responsibly use antibiotics, helping parents understand rational antibiotic use, protect their children’s health, and join the fight against antibiotic resistance.
“Join Hands to Prevent Dengue Fever” – A nearly two-decade-long project that continues today, mobilizing entire communities to combat this dangerous epidemic.
"Five Million Women Committed to Reducing Chemical Use in Child-Rearing and Family Care" – Encouraging behavioral change towards safer, healthier lifestyles.
“Say No to Depression” – One of the rare campaigns in Vietnam focusing on mental health, a still-stigmatized but deeply impactful issue.
Non-profit Project on Succession and Career Orientation – Since 2021, guiding over 20 universities’ pharmacy, economics, and marketing students. This initiative focuses not only on career orientation and professional competence but also on ethical values, fostering a new generation of professionals who are transparent, responsible, and human-centric, contributing to a sustainable, compassionate healthcare sector.
A Major Project Connecting Organizations and Enterprises – Initiated by Ms. Vi to align stakeholders toward national goals for public health and sustainable development, using technology and responsible media to significantly improve the quality of life for Vietnamese citizens. The project has received support from 60 prestigious organizations.
Ten Major Initiatives for National Health Goals – Co-initiated by Ms. Vi, these initiatives deliver dual value: preventing non-communicable diseases (NCDs), protecting vulnerable groups, empowering human-centered healthcare, while also protecting the environment.
More information and updates on other prominent projects can be found here.
With the philosophy:
“Responsible marketing strategy creates true value for society while helping brands deeply connect with customers and foster sustainable green business.”
Ms. Vi has redefined how businesses approach markets. She has acted as a bridge between global pharmaceutical and FMCG companies and healthcare organizations, helping them develop campaigns that are both commercially beneficial and socially meaningful.
Campaigns under her leadership have consistently achieved outstanding success, enabling brands to find sustainable directions, make a lasting market impact, and generate long-term social influence. Through her work, Ms. Vi proves that responsible marketing is not just a trend, but a powerful, sustainable brand strategy for the modern age.
Going beyond current achievements, Ms. Nguyễn Tường Vi continues to pursue her mission of shaping a more scientific, humane, and specialized medical marketing model in Vietnam.
With her strategic vision, experience, and deep commitment to public health, she is not only a talented leader but also a profound source of inspiration for the next generation of marketers.
To affirm her pioneering role, Nguyễn Tường Vi consistently champions excellence in every strategic decision. She relentlessly seeks and applies creative, sophisticated, and modern marketing approaches that effectively connect businesses with communities.
This isn’t just about brand value; it’s a reflection of her unwavering commitment to creating a humane, sustainable business environment. Her strategic choices have opened new paths for partnerships, elevated the reputation of partners, and helped shape the future of Vietnam’s healthcare marketing industry.
Her strength in this field has not only changed the business approach but also expanded public access to accurate, scientific, and applicable medical information.
Her guiding principle:
“There are two options: either strategically advise quality brands or 'hibernate' to build inner strength. Never chase brands we don’t truly understand—one mistake could cost tenfold and unintentionally harm consumers.”
In a turbulent world, the values she builds not only benefit the community but also help shape a humane, scientific, and effective medical communication model. With her unwavering passion, Ms. Vi remains an inspiring figure for generations working in public health in Vietnam.
The project “Connecting Organizations and Enterprises to Implement National Public Health Goals” was launched under the guidance and support of the Government Office, Ministry of Foreign Affairs, various agencies, associations, embassies, and the collaboration of over 150 business leaders from the pharmaceutical, FMCG, and healthcare sectors in Vietnam and internationally.
The initiative brings together a collective commitment to act for the community, promote public–private partnerships (PPP), and foster sustainable development in the healthcare sector — all centered around the people of Vietnam.
The project is supervised by the Vietnam Community Project Board and implemented by ADCREW.
Source: Vietnam Community Project Board