The “20 Million Flu Doctors at Home” campaign by Panadol, a flagship brand of global pharmaceutical giant GSK, has become a groundbreaking success in Vietnam. In collaboration with the Vietnam Women’s Union (VWU) and the Vietnam Red Cross Society, the campaign spanned five years, achieving impressive milestones. This impactful initiative was strategically developed and executed by the Vietnam Community Project Board & ADCREW.
Key Factors Behind the Success
- A Highly Effective Communication Strategy
- Clear and Relatable Message: The campaign’s central message, “20 Million Flu Doctors at Home,” encourages individuals to protect their families’ health.
- Multi-Channel Outreach: Leveraging community events, digital and traditional media, and word-of-mouth marketing to maximize reach.
- Collaboration with Reputable KOLs: Engaging healthcare professionals and Key Opinion Leaders ensured credibility and public trust.
- Engaging Community Programs
- Empowering Communities with Knowledge: Workshops and seminars provided essential flu prevention insights.
- Free Healthcare Services: Free check-ups and medication distribution reached underprivileged areas.
- Guidance on Proper Panadol Use: Specialists demonstrated the effective use of Panadol for flu treatment.
- Harnessing Public-Private Partnerships (PPP)
- GSK: Provided financial resources and pharmaceutical expertise.
- VWU & Vietnam Red Cross Society: Extended their networks to reach communities.
- Vietnam Community Project Board & ADCREW: Designed and executed the campaign's impactful strategies.
- Remarkable Results Achieved
- Enhanced Public Awareness: Nearly 20 million people learned about flu prevention.
- Increased Panadol Usage: Strengthened the brand’s household presence.
- Contributed to Combating Antibiotic Resistance: Promoted responsible medication use.
Partner with ADCREW to Craft Your Success Story
As Vietnam’s leading agency for healthcare marketing, ADCREW is your trusted partner for impactful initiatives that elevate brands and contribute to community well-being.
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